In order to perform a professional SEO on a website, our experts take a look at all the key elements concerned.
We take a look at the images and graphics to make sure they are tagged correctly and named correctly. Then our experienced seo team take a look at the structure of the site to make sure it follows logical process for search engines, this includes looking at site maps or creating a site map for a website if it does not have one.
The internal url addresses of each page must be carefully examined and optimised if necessary, this can only be done by experts without damaging the current ranking of an existing page. The next step is to optimise the code in the back end of the website, the detail that the search engines can see, sometimes it needs to be cleaned up or re-coded entirely.
The meta tags throughout the site need examining, that includes the meta title, meta description and meta keywords. These need to be optimised to attract the correct results on search engines.
The text on the site must be written in a SEO fashion with carful seeding of key words and phrases, not too much or too little, this should only be done correctly be experienced people in SEO. The text should also have unique content that has not been distributed to other sources or copied from any other source. There is a percentile content match that is very hard to achieve; our expert SEO team in Ireland are familiar with the necessary percentage matches required.
This is a brief overview of the process we put a website through when we are doing a SEO project, this is only a brief overview. We have not discussed about database SEO, Social networking SEO, email SEO, RSS feed SEO, keyword captions SEO, colour compatibility SEO, security SEO, multilingual SEO or conversion rate optimisation, CRO, that would also be part of our seo expertise. We understand that every website is different and a varied approach is employed in each case.
